Suresh Subramnian, SVP, Biocon on Pharma Marketing and Management
I think one of the critical factors about Pharma Marketing is to continuously stay focussed on patients. Patient’s centricity is very critical and once everybody starts putting patients to the centre, Doctors and stake holders become your partners so the way you market your activity is all patient centric and what happens is that you are able to liberate the organisation to provide in better value to the patients. Let me give you an example, if you have the medical department along with the marketing department again along with the manufacturing department and the patient is also centred you receive better value. We have a decent example where we involve the IT and you are able to develop for patient’s health so it is about leveraging a larger organisation by putting the patient at the centre. So I think modern pharmaceutical marketing has to do more in terms of adding patient’s centricity to their effort and well-being ecosystem with various stakeholders within the organisation and outside. It could be governments, it could be NGOs, it could be diseased bodies what you have. So as long as you have the patient at the centre you will have partners coming by so that’s an activity that you manage to have for more value.