The level of satisfaction that your customer has towards your business is what we call as Customer Value. Irrespective of what a business does, what its primary purpose is, where it operates – it needs its customers. In the absence of a customer, it will fold. The lifeblood of any business are customers and they, therefore, must be valued and nurtured so that the business can operate to the best of its ability.
Integrity can ensure the proper operation of a business in line with relevant legal and operational parameters, that it treats its suppliers with respect, that it produces a quality service or product and nevertheless, that it has satisfied customers who feel loyal to the company and its brand.