Alibaba opens platform for US SMBs to compete with Amazon

Chinese e-commerce giant Alibaba has chosen, in the midst of trade tensions between China and the US, to assist US companies access the $23.9 trillion worldwide B2B e-commerce market to compete globally with competitors like Amazon.

Alibaba opens platform for US SMBs to compete with Amazon

The move is part of Alibaba’s push to allow 30 million tiny and medium-sized enterprises (SMBs) in the U.S. to expand their companies worldwide, which would assist the China-focused enterprise to establish itself in nations outside China, reported Alibaba’s news hub Alizila on Tuesday.

As part of the program, Alibaba.com has introduced a number of features such as easy-to-use interface, customer relationship management communication tools, digital marketing tools for targeting prospective clients and internet payments.

The Chinese company also announced that after a “strategic partnership” between Alibaba.com and Office Depot, the U.S.-based farm producer Robinson Fresh would join the platform on July 23.

To promote SMBs as they enter the platform, Alibaba.com has also developed a “customer success” team in the USA.

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