Chinese e-commerce giant Alibaba has chosen, in the midst of trade tensions between China and the US, to assist US companies access the $23.9 trillion worldwide B2B e-commerce market to compete globally with competitors like Amazon.
The move is part of Alibaba’s push to allow 30 million tiny and medium-sized enterprises (SMBs) in the U.S. to expand their companies worldwide, which would assist the China-focused enterprise to establish itself in nations outside China, reported Alibaba’s news hub Alizila on Tuesday.
As part of the program, Alibaba.com has introduced a number of features such as easy-to-use interface, customer relationship management communication tools, digital marketing tools for targeting prospective clients and internet payments.
The Chinese company also announced that after a “strategic partnership” between Alibaba.com and Office Depot, the U.S.-based farm producer Robinson Fresh would join the platform on July 23.
To promote SMBs as they enter the platform, Alibaba.com has also developed a “customer success” team in the USA.