Future of Digital Media | Sukhpreet Singh | DishTV


The changing landscape of digital content in India

From mass content we are moving on to customized and personalized content basis, the kind of behavior the customers are showing and what their journey has been from a longer period of time has helped to have a quality content over the past few years.


How do you envision the scenario in digital marketing?

Whether one talks about the social media platforms or the consumers themselves, both are constantly changing, the platform are evolving. So it is a mixed bag of evolution. Therefore the quality will improve as they get evolved.


How a marketer can evaluate which is the best?

The best way to evaluate is the results that one is getting out of it. So if your matrix are correct or whatever maybe the objective, it would be depending on that. On the other hand it is about initial experimentation, or to optimize your campaign for various platform, what kind of results are you getting?, these days there are lot of tech tools which are available which help you filter out the bad quality from the right quality of audiences on the various platforms.


Kindly share your thoughts on marketing to the next 500 million internet users.

The good thing is the horizon is getting wider, the online community is really big which gives you a lot of opportunity to reach out to the mass at the same time it gives you the opportunity to make sizable segments of each behavior.


How can we have the measurability of the campaign?

The beauty of digital medium was it was measurable as compared to conventional offline mediums. It has to be suited to your objective.


How can one avoid misinterpretation of the message that one gives to it’s customers?

There are certain boundaries that you draw on the basis of the cultural sensitivity that you are in. Most brands know what their boundaries are so brands are really careful.


Says Sukhpreet Singh | DishTV

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