How is digital marketing helping in the growth of business today?
Marketing is an integral part to grow business. If you look at either traditional marketing or digital marketing, both in a way help to grow business. Previously only traditional companies were doing traditional marketing. They were doing ATL and BTL activities, focusing on television, radio, print ads. The landscape has changed now. Digital is supporting traditional marketing. In fact traditional marketing is evolving into digital marketing. If you look at companies like Hotstar, Uber they have been primarily built on digital marketing. Digital plays a very important role, and marketing as a whole plays a very important role.
What are the emerging trends in marketing?
Marketing has evolved. What we see in marketing in today is totally different from what marketing was ten years back. Today the likes of Google, Facebook have taken over. You can do hyper personalization when it comes to marketing.
What is the future of Digital marketing?
I would not say that only Digital marketing is the future, but entire marketing today has evolved into Digital marketing. So everything and anything today is run digitally. Companies have started investing 80% of their marketing budgets on digital. For example,- Flipkart spends 90% on digital and some of their sales are only on digital. They do not do any television or print ad activities for those sales. In Aditya Birla, majority of ourspends today are on digital.