Digital Transformation for Raymonds is a Journey | Hariharan Iyer


For Raymonds it has been a long journey. We are a legacy organization with a huge spread across on the demographic front at the grassroot level. For us it is more of a user’s experience that we need to capture every bit of, be it digital, or be it manual. We need to capture all the user journey points, and the touch points as well right from the customers interacting at the stores to what kind of choice he wants, what looks good on him, what befits him across. Our objective is to see how I can cut on time to give him that experience during delivery and that is what is a critical junction for us from the digital point of view.

For most of our transactions, be it with our partners orbe it with the customers, we have a scalable architecture. We use more of an elastic cloud kind of a system that can help us scale across along these peaks and also help us scale across whenever we want volumetric choices. The whole thing starts right from where the stores are designed, right from the way we capture the footfall and right from the stand to do the analytics bit. It continues with the behavioural dynamics or the sentiment analysis right from the warehouse, right from the manufacturing process where we use multiple IOT structures, the standardization to capture it across, go to the digital warehouses and right into the digital transformation journey.

It is not a single area, but all across the journey that we capture. It is not just one or two technologies, but a combination of technologies that creates the right solution. So, if you take only AI it is a very widespread misused word. The point is, we need to understand what is working on the IOT end, the behavioural dynamics end, what is working on vision matching so that we can arrive at the formula for our success.

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